{"id":12246,"date":"2024-02-08T15:21:07","date_gmt":"2024-02-08T20:21:07","guid":{"rendered":"https:\/\/help.edelweiss.plus\/?page_id=12246"},"modified":"2024-05-06T11:10:45","modified_gmt":"2024-05-06T15:10:45","slug":"edelweiss-for-booklovers-copy-copy-2-copy-copy-2","status":"publish","type":"page","link":"https:\/\/help.edelweiss.plus\/?page_id=12246","title":{"rendered":"Edelweiss360 for Booksellers Training Page"},"content":{"rendered":"\n\n\t

As the only email marketing tool created for booksellers exclusively, Edelweiss360 was developed to combat the unique obstacles indie booksellers face.<\/h4>\n

This training page brings together key documentation for 360 subscribers, as well as tips and tricks for getting the most out of the tool.<\/h4>\n\t\t\t\t\"milestone\n

\n\t\t1. Getting Started with Edelweiss360\n\t<\/h2>\n\t

Edelweiss360 enables booksellers to bring the store experience to their customers’ inboxes with targeted email marketing. Get started by familiarizing yourself with the main features of 360, the ins and outs of POS integration, and how to manage access for your staff.\u00a0<\/em><\/p>\n

\n\t\tUnderstanding Edelweiss360\n\t<\/h4>\n\tLearn how 360 leverages Edelweiss title data-with your store’s own unique data-to simplify staying in touch with customers.
\n\n\t\t\t\n\t\t\t\t\t\t\tLEARN MORE\n\t\t\t\t\t<\/a>\n

\n\t\t360-Compatible POS Systems\n\t<\/h4>\n\t

Access a list of compatible POS systems and learn more about the integration process. <\/p>\n\t\t\t\n\t\t\t\t\t\t\tLEARN MORE\n\t\t\t\t\t<\/a>\n

\n\t\tAccessing 360 & Assigning Privileges\n\t<\/h4>\n\t

Discover where to find Edelweiss360 functions on the site, plus how other staff members can access the tool, too. <\/p>\n\t\t\t\n\t\t\t\t\t\t\tLEARN MORE\n\t\t\t\t\t<\/a>\n

\n\t\t2. Completing Initial Steps and Setting Preferences\n\t<\/h2>\n\tBefore diving into campaign creation, explore these important first steps to adjust various settings to your liking, choose default customization options, and supplement any customer lists we may receive from your POS system.
\n<\/em>\n

\n\t\tSetting Up Defaults & Preferences\n\t<\/h4>\n\tThe Edelweiss360 Setup Wizard<\/a> will walk you through your basic settings and preferences, but you can also modify them anytime on the Preferences page.
\n\n\t\t\t\n\t\t\t\t\t\t\tLEARN MORE\n\t\t\t\t\t<\/a>\n

\n\t\tUploading Customer Lists\n\t<\/h4>\n\tIf your store doesn’t track customer purchases or if you’d like to supplement POS-supplied info, upload contacts by spreadsheet.
\n\n\t\t\t\n\t\t\t\t\t\t\tLEARN MORE\n\t\t\t\t\t<\/a>\n

\n\t\tSharing a Signup Link\n\t<\/h4>\n\t

Enable customers who may not have shopped with you or shared their email address to subscribe to your 360 campaigns via a unique signup link.<\/p>\n\t\t\t\n\t\t\t\t\t\t\tLEARN MORE\n\t\t\t\t\t<\/a>\n

\n\t\tDomain Authentication\n\t<\/h4>\n\tEnsure that emails sent through Edelweiss360 reach your customers and stay out of spam folders by adding the 360 mail server as an authorized sender for your domain, or use our pre-authorized default “from” address.
\n\n\t\t\t\n\t\t\t\t\t\t\tLEARN MORE\n\t\t\t\t\t<\/a>\n

\n\t\t3. Creating & Sending Campaigns\n\t<\/h2>\n\tCampaign creation is what it’s all about! Learn the elements of a campaign, the steps to create one, how to target customers for the best results, and more.\u00a0
\n<\/em>\n

\n\t\tCreating a Campaign\n\t<\/h4>\n\tUse the Campaign Builder to create tailored customer communications.
\nNeed campaign ideas? Click here<\/a>!<\/em>
\n\n\t\t\t\n\t\t\t\t\t\t\tLEARN MORE\n\t\t\t\t\t<\/a>\n

\n\t\tAdding & Sharing Events\n\t<\/h4>\n\tGet more eyes on your store’s upcoming events by featuring them in your campaigns.
\n\n\t\t\t\n\t\t\t\t\t\t\tLEARN MORE\n\t\t\t\t\t<\/a>\n

\n\t\tAdding Collections to Campaigns\n\t<\/h4>\n\t

Want to share multiple curated lists in one campaign? Pull in collections created in Edelweiss. <\/p>\n\t\t\t\n\t\t\t\t\t\t\tLEARN MORE\n\t\t\t\t\t<\/a>\n

\n\t\tFinding & Sharing Your Staff Reviews in 360\n\t<\/h4>\n\tLocate titles your staff has loved and share your store’s expert recommendations.
\n\n\t\t\t\n\t\t\t\t\t\t\tLEARN MORE\n\t\t\t\t\t<\/a>\n

\n\t\tUsing Title Blurbs\n\t<\/h4>\n\t

Write your own or import a title’s description from Edelweiss with just one click. <\/p>\n\t\t\t\n\t\t\t\t\t\t\tLEARN MORE\n\t\t\t\t\t<\/a>\n

\n\t\tAdding to Campaigns from the Catalog View\n\t<\/h4>\n\tLearn how to build a campaign while viewing a catalog and save time during the buying process.
\n\n\t\t\t\n\t\t\t\t\t\t\tLEARN MORE\n\t\t\t\t\t<\/a>\n

\n\t\tTargeting Customers\n\t<\/h4>\n\t

Targeted campaigns are associated with higher conversion rates. Make the most of 360’s targeting capabilities to show customers more of what they want to see and less of what they don’t.\u00a0<\/p>\n\t\t\t\n\t\t\t\t\t\t\tLEARN MORE\n\t\t\t\t\t<\/a>\n

\n\t\t4. Additional Tools, Tips, & Tricks\n\t<\/h2>\n\tTake advantage of marketing tools and promotional opportunities that will help you get the most of out of your subscription to Catalog Services.
\n<\/em>\n

\n\t\tAdding Sidelines & Uploading Jacket Covers\n\t<\/h4>\n\tSee options for uploading cover images and including sideline items from your POS system.
\n\n\t\t\t\n\t\t\t\t\t\t\tLEARN MORE\n\t\t\t\t\t<\/a>\n

\n\t\tCreating Custom E-Commerce URLs\n\t<\/h4>\n\t

If desired, override your default settings with a custom E-commerce link.\u00a0 <\/p>\n\t\t\t\n\t\t\t\t\t\t\tLEARN MORE\n\t\t\t\t\t<\/a>\n

\n\t\tTracking Your Edelweiss360 Campaign Results\n\t<\/h4>\n\tMonitor campaign open rates, click rates, conversions to sales, and more.
\n\n\t\t\t\n\t\t\t\t\t\t\tLEARN MORE\n\t\t\t\t\t<\/a>\n

\n\t\tTagging Customers in 360\n\t<\/h4>\n\tKeep your customer list organized and add to your targeting options by tagging customers.
\n\n\t\t\t\n\t\t\t\t\t\t\tLEARN MORE\n\t\t\t\t\t<\/a>\n

\n\t\tUnsubscribing Customers\n\t<\/h4>\n\tIf needed, unsubscribe customers from emails yourself.
\n\n\t\t\t\n\t\t\t\t\t\t\tLEARN MORE\n\t\t\t\t\t<\/a>\n

\n\t\tOptimizing Your Emails\n\t<\/h4>\n\tExplore the “anatomy” of a good email to boost customer engagement.
\n\n\t\t\t\n\t\t\t\t\t\t\tLEARN MORE\n\t\t\t\t\t<\/a>\n\t\t

Still have questions?<\/h4>\n\t\t

Reach out to our support team, and someone will be in touch with you soon!<\/p>\n\t\t\t\n\t\t\t\t\t\t\tContact Us\n\t\t\t\t\t<\/a>\n\n","protected":false},"excerpt":{"rendered":"

As the only email marketing tool created for booksellers exclusively, Edelweiss360 was developed to combat the unique obstacles indie booksellers face. This training page brings together key documentation for 360 subscribers, as well as tips and tricks for getting the most out of the tool. 1. Getting Started with Edelweiss360 Edelweiss360 enables booksellers to bring […]<\/p>\n","protected":false},"author":21,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-12246","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/help.edelweiss.plus\/index.php?rest_route=\/wp\/v2\/pages\/12246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/help.edelweiss.plus\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/help.edelweiss.plus\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/help.edelweiss.plus\/index.php?rest_route=\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/help.edelweiss.plus\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12246"}],"version-history":[{"count":0,"href":"https:\/\/help.edelweiss.plus\/index.php?rest_route=\/wp\/v2\/pages\/12246\/revisions"}],"wp:attachment":[{"href":"https:\/\/help.edelweiss.plus\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}