An Event Grid is more or less a list of authors of upcoming titles that publishers are planning on sending out on tour. Event Grids are posted well in advance of titles’ publication dates, often even before those titles are listed in publishers’ catalogs, due to the complicated logistics of planning such a tour. Event Grids are your opportunity to essentially give a sales pitch in the pursuit of hosting an event on one of these tours.
Note: Access to Event Grids is fully controlled by each publisher. Edelweiss is open to the public, but the grids are not, and so publishers grant access to individual users based on their email addresses. To gain access, ask your sales rep or email the publisher directly (contact information for a publisher is generally found on the Contact Us pages of their websites)!
Within an Event Grid, you’ll see a list of titles (with all of the available title information you’re used to seeing in Edelweiss) with an area for Tour Information. There will also be an area designated for your sales pitch/event request. Each grid will have an expiration date, after which the grids will be closed. You’ll enter your pitches for any authors you’d like to host and submit the grids. Afterward, your sales reps have an opportunity to advocate on your behalf. Then, grids go to the publicists who make tour decisions. You may not hear if you were not selected for the tour, unfortunately, but you will certainly hear back if your pitch was accepted.