Featured Titles are highlighted at the top of the Weekly Greeting AND at the top of the Review Copies tab in Edelweiss during the reserved week.
The Weekly Greeting is sent to roughly 100,000+ Edelweiss users in the US, Canada, and Australia every Monday. It is focused on the US trade market. The newsletter includes links to all new review copies and catalogs posted on Edelweiss within the past week. If you do not receive the Weekly Greeting, you can subscribe here.
These featured titles are placed at the top of the newsletter, next to the new catalogs. Featured Titles receive 11 times more clicks!
Artwork is not required! We will automatically pull the title’s jacket cover. View the promotional calendar here.
There are only nine spots available every week, and you can reserve up to three months in advance.
To reserve a Featured Title in a weekly greeting, simply click on the Promote icon from the title you’d like to feature:
Next, click the “Reserve” button next to the Weekly Feature option to be redirected to the Advertising Center:
Follow the prompts in Ad Center to select the Featured Title ad type, the target market for your ad (US or UK Trade), and ad run date. Once those selections are made, click Reserve to finalize your ad and pay with a credit card or via invoice.
Reporting on how your Featured Title performed in the Weekly Greeting can be accessed via the Reporting page in Ad Center. Learn more here!
If you are interested in bulk discounts, please contact marketing@abovethetreeline.com.
Subscribe to the Edelweiss Marketing Professional mailing list to receive future updates from Edelweiss here.