This article contains a brief explanation of comps and related products followed by instructions for how to add/edit/remove them as an Edelweiss Catalog Administrator, which can be done manually, via an Excel upload (just for comps) using the Edelweiss+ Catalog Administrative Manage Titles screen, or by working with Support@abovethetreeline.com to set up auto-processing from your ONIX or a Related_Products ancillary feed.
What are comps? Comps are comparable titles you expect this new title to perform like sales-wise; another term for them is “model” titles. A primary comp would be that same title but in the previous edition or format, e.g. the hardcover. Other suitable comps are previous titles by the same author or similar titles in the same format and/or subject/genre. They don’t have to be titles that your company has published; they can be from another. If they are still active, not out of print, we’ll likely have access to their common bibliographic details, including pub date, price, format, and subject.
We strongly recommend the publisher catalog admin load comps for all of their reps to use as a starting point for their own individual markups. While reps have the ability to very easily and quickly feature only select publisher default comps in their account-specific markups, the process for adding comps is quite manual and similar to the catalog admin’s manual process, described below.
Don’t go overboard when adding comps! The ideal number of comps loaded per cataloged title is typically 1-5. In general, it’s not advisable to add mega bestsellers as comps, as so few titles will perform as strongly as All the Light We Cannot See or a Harry Potter title out of the gate.
What are Related Products?
Related Products, on the other hand, are other viable titles that your publisher offers that have some relation to the cataloged title and are potential up-sells or add-on-sales. They could be displays/dumpbins that include the currently cataloged title, previous titles by that author or in that same series, that same title in another format, e.g. as an e-book, audiobook, or library edition, other relevant titles in the vein of “If you like this, you’ll like that…”, or free marketing materials.
How do Comps differ from Related Products in Edelweiss?
For both publisher users and end-users of Edelweiss – particularly retail/wholesale buyers and librarians who use Edelweiss to order new titles – comps and related products appear very differently in Edelweiss and therefore serve two very different purposes:
- Stores subscribing to Analytics have direct visibility to their initial sales and inventory history for each comp title so they don’t have to jump back into their own POS system to confirm historical performance and calculate their new buy quantity of the featured Edelweiss title. Importantly, your sales reps will see this information as well!
- Appear with a bit more bibliographic details shown so it’s efficient for the buyer to confirm the usefulness of the comparison
- Both reps and buyers, or rather any Edelweiss user, can add other comps to their view for quick comparison
- Appear with a cover image but a bit less title information
- Related products are also conveniently accessible on any order’s Export Preview screen via clickable flags, so they may be quickly added on the fly to an existing order before finalizing it.
- Are drillable (by clicking on the Title hyperlink) and orderable, allowing a deeper dive into a ton of relevant title information, as well as access to a screen where an order quantity for that account’s store(s) may be added.
A Bit of Fine Print
Sometimes it makes sense to add the same ISBN as both a comp and a related product, especially for those recent, previous titles by that author which are still viable backlist. A soon-to-be phased out previous edition, though, is most suited just as a comp title.
Key Admin Nuance: Neither comps nor related products will appear in Edelweiss Title Search results nor in title filter results if they are only listed as comps or related products in Edelweiss and don’t appear as cataloged titles in a public publisher catalog. In addition, when you’re in a catalog, the Jump To, or “Type here to find…”, feature only works with the actual cataloged titles. So if you need to Jump To the display of a particular title, type in the main title, and then you’ll have quick access to its comps and related products.
The steps for loading comps in Edelweiss+
1) While in Administrative mode, drill into the Title Administration window, either via the Manage Titles edit grid, or through a catalog’s list view, and go to the Default Comps or Related Products screens.
2) Add, remove, or re-sequence publisher default comps here:
Add/remove/reorder Related Products in the same fashion via the Related Products link/screen, shown above. You may specify the Type of Related Product, which will be used to group your related products with a header, using the dropdown menu here:
The SubType field is free form text and can be used to further define the type, e.g. the specific Ebook format.
Import Just Comps (Sorry, no Related Products!) Via Excel
1) Create and save an Excel document in the format outlined in the image below. (Alternatively, download a template file to use as shown in step 3 below or here: Example Excel File Format). The first row must be exactly the same as is shown. There should be two columns:
- Primary_ISBN – this can be the ISBN10 or ISBN13 of the frontlist title, preferably without hyphens
- Comp_ISBN – the ISBN of the comp title
Multiple comp titles can be included in the Comp ISBN field (Column B) if they are separated by a comma (without spaces):
2) While in Administrative mode, drill into a Catalog’s tools icon to access the Edit Catalog pop-up window and drill into the Titles > Manage Titles window:
3) The pop-up below will come on the screen. Click on the Choose File button and then find the Excel file you saved in Step 1. Then click Import.
The loaded comps will appear immediately if the file successfully loads.
Admin Tip: you can import comps for any of your cataloged titles via a single import file and while in a single catalog. All of the valid ISBNs will be updated in whichever catalog those ISBNs reside in.
We need to configure your ONIX Related Product node processing separately from the rest of your ONIX configuration. In order to do so, please provide a list of ONIX Relation Codes that you’d like us to configure to ingest and display as either Comps or Related Products in Edelweiss. In other words, we are looking for the Relation Code + Edelweiss Attribute you want that code to appear as, e.g. Code 03 = Comp.
You can find a full list of ONIX Relation Codes and their definitions here: http://www.editeur.org/files/ONIX%20for%20books%20-%20code%20lists/ONIX_BookProduct_Codelists_Issue_34.html (ONIX Code Lists Issue 34, 2016. List 51: Product relation code)
Here’s the subset of ONIX Relation Codes that we currently are able to process, with Relation Code 3 (Previous Editions) being the main one we use for Comps:
EdelweissCode – RelationType – ONIX RelationCode
Via a Related_Products Ancillary Feed FTP-ed
If ONIX feeds are not an option for your company, and you’d still like to set up a more automated and regular feed of either, or both, comps and/or related products, check out our Content Planning Guide for file specs and posting instructions here for our Related Products Feed.
Contact Support@abovethetreeline.com to set this up for your publisher account the very first time. We process all ancillary feeds every 45 minutes, and your comps should appear in Edelweiss shortly thereafter.
See information here about adding “Fill Quantities” to the Related Products listed with your Display and Dumps.
Force a Refresh of your Comps and Related Products Everywhere in Edelweiss
If you have made any edits to your titles and are not seeing those changes outside of your Title Administration view, it may be time to use the Refresh Catalog Data option described here.