Featured Titles are showcased at the top of both the Weekly Greeting newsletter and the Review Copies tab in Edelweiss during your reserved week.
You can choose to feature your title for either the US trade market or the UK trade market. The Weekly Greeting is sent every Monday to more than 100,000 US subscribers or 3,300 UK subscribers, depending on your selection. Each edition highlights all new review copies and catalogs added to Edelweiss in the past week and maintains a strong open rate of around 30%. If you don’t already receive the Weekly Greeting, you can subscribe here.
We do display a sampling of new review copies by genre automatically in the Weekly Greeting free of charge, and no action is required by publishers to be eligible for this listing. Featured Titles, however, appear prominently at the top of the newsletter and typically receive 11x more clicks than standard listings.
Artwork is not required! We will automatically pull the title’s jacket cover from Edelweiss.
There are nine spots available each week, and you can reserve up to three months in advance. View the promotional calendar here.
To reserve a Featured Title, click on the Promote icon from the title you’d like to feature:
Next, click the “Reserve” button next to the Featured Title option to be redirected to the Advertising Center:
Follow the prompts in the Ad Center to select the Featured Title ad type, the target market for your ad (US or UK Trade), and run date. Once those selections are made, click Reserve to finalize your ad and pay by card or receive an invoice.
Reporting on how your Featured Title performed in the Weekly Greeting can be accessed via the Reporting page in Ad Center. Learn more here!
If you are interested in bulk discounts, please contact marketing@abovethetreeline.com.
Explore more paid advertising opportunities in the Weekly Greeting:
- Banners – Choose between a top banner, adult fiction or nonfiction banner, children’s banner, or young adult banner.
- Featured Catalogs – Two spots for new catalogs featured prominently at the top of the Weekly Greeting newsletter.
Subscribe to the Edelweiss Marketing Professional mailing list to receive future updates from Edelweiss here!