Monthly User Newsletter Advertising

Edelweiss sends several monthly newsletters to specific audiences that are packed full of product updates, tips on using various site features, and other news. These newsletters vary in list size, have an average open rate of 30-40%, and have the following promotional options available:

  • Banner Ads
  • Author Spotlights
  • Featured Reviews

To view the promotional calendar and reserve an ad in a Monthly Newsletter, visit the Advertising Center (step-by-step instructions available here). You can explore how your newsletter advertising performed via the Reporting page within Ad Center. Learn more here.

Read on for details and instructions for each of these options:

Banner Ads: Publishers may reserve banner ads in a monthly newsletter of their choice:

  • U.S. Booksellers (23,000+ recipients)
  • U.K. Booksellers (~900 recipients)
  • U.S. Librarians (30,000+ recipients)

Below is an example of a banner ad in our bookseller newsletter:

You can reserve via the Ad Center (step-by-step instructions available here.) Or, while browsing Edelweiss, book by clicking the Promote icon on any of your publisher’s title listings:

Next, select Monthly Targeted Newsletter Banner:

 

Choose your newsletter of interest, and you’ll be redirected to the Ad Center where you can finish booking.

Once you’ve uploaded your banner ad, you will be prompted to pay right away or be invoiced.

Featured Reviews: Publishers may highlight a review in a monthly newsletter–

  • U.S. Booksellers (23,000+ recipients)
  • U.S. Librarians (30,000+ recipients)

No artwork required!

View pricing and book a Featured Review via Ad Center. Find a walkthrough of booking an ad on Ad Center here.

 

 

 

 

Author Spotlight: Publishers can feature an author in our monthly user newsletters with a photo and a short blurb that can highlight a single title or multiple works–

  • U.S. Booksellers (23,000+ recipients)
  • U.S. Librarians (30,000+ recipients)

No artwork required!

View pricing and book an Author Spotlight via Ad Center. Find a walkthrough of booking an ad on Ad Center here.

 

 

 

 

 

 

View the Edelweiss Advertising Policy here.

Subscribe to the Edelweiss Marketing Professional mailing list to receive future Edelweiss updates here!