The Weekly Greeting newsletter is sent every Monday morning to 100,000+ book professionals in the U.S. trade market and 3,300+ in the U.K. trade market. Each issue highlights all new review copies and catalogs added to Edelweiss in the past week. Both editions maintain an average open rate of 30%. If you don’t already receive the newsletter, you can subscribe here.
The Weekly Greeting offers several paid advertising banner ad locations: top placement as well as section-specific banners for adult fiction, adult nonfiction, children’s, and young adult titles. Banner ads put your books front and center for booksellers, librarians, and other trade professionals.
To view the promotional calendar and reserve a Weekly Greeting ad, visit the Advertising Center.
You can also click on the Promote icon from any of your title listings:
Next, select Weekly Greeting Newsletter Banner:
You’ll then be taken to the Ad Center where you can finish booking your ad.
Banner image files must be 600px wide and 150px high (or scale proportionally down to that size with a 4:1 aspect ratio). Image files should also not exceed 500KB. Once you’ve uploaded your banner ad, you will be prompted to either pay now or be invoiced.
Review the Edelweiss Advertising Policy here.
Explore more paid advertising opportunities in the Weekly Greeting:
- Featured Titles– Titles highlighted at the top of the Weekly Greeting newsletter AND at the top of the Review Copies tab in Edelweiss during the reserved week.
- Featured Catalogs – Two spots for new catalogs featured prominently at the top of the Weekly Greeting newsletter.
Subscribe to the Edelweiss Marketing Professional mailing list to receive future updates from Edelweiss here!