Edelweiss Community is a mobile-friendly social networking platform for book lovers. Here, users can join unique Communities, or groups of readers with similar interests. Members of a Community can collaborate on lists of titles, communicate with one another, and share their reviews and collections.
You can reach members of book professional groups (i.e. ABA members/IndieNext, public librarians/LibraryReads, B&N employees) by promoting your titles in our Community newsletters. These newsletters run every other month to the following lists:
- ABA members (~10,000 recipients)
- LibraryReads (~25,000 recipients)
- Barnes & Noble employees (~3,100 recipients)
These newsletters have an average open rate of 35-40%, and the following promotional options are available:
- Banner Ads: Top, middle, and bottom placements
- Author Spotlights: Feature an author with a photo and a short blurb that can highlight a single title or multiple works.
- Featured Reviews: Highlight a single review with the book jacket image.
To view the promotional calendar and reserve an ad in a Community Newsletter, visit the Advertising Center (step-by-step instructions available here). You can explore how your newsletter advertising performed via the Reporting page within Ad Center. Learn more here.