There are 4 elements to a Markup. You can include all or none of these in your Markups, since the way you present titles to your accounts is up to you.
Here’s a breakdown of each element and how to change/present it. Note that each element is explored in length in their own separate help articles, so the descriptions below will be relatively basic.
1) Priority: You can add a Priority setting to each title if you like, although this is a setting that you’ll likely want to use judiciously. Marking every title in a catalog with “High” priority is a good way to make a priority setting lose meaning pretty quickly. You and your accounts will be able to filter a catalog by each priority setting.
You can find the Priority options here:
The different priority settings act as follows:
* Not Set: The default setting. This simply means you have not selected a Priority setting for this title.
* Featured: Featured titles appear like so:
*Highlighted: Highlighted titles will appear like so, with a yellow highlighted outline around the title entry:
* High: Titles set to High will be marked like so:
* Low: Titles set to Low will show “Low” as shown here:
There is also a “Skip” priority setting. This is a way for you to indicate to your accounts that a title may not be for them.
This setting can help you create an easy collection if you feel the need to hide titles from your accounts. Your accounts will have the option of viewing titles with the Skip priority setting or not.
2) Tags: Tags are a quick and concise way to pass along information in which your accounts might be interested in keeping track down the road. For example, you can tag a title “Local Author” for those authors who might live in the general area, or “Rep Favorite” for a title in your list that you particularly enjoyed. Co-op deals (5 for 50%, $75 newsletter credit, etc.), review copy availability, etc. all make for relevant tags. If you’re not sure what sort of tags your accounts find helpful, it pays to simply ask them.
You can find tags here:
To create a tag, simply type what you like, and hit Enter. If you’ve used a tag before, it will pop up so you don’t have to type the whole thing (and so you maintain consistency).
3) Markup Note: The Markup Note is simply a space in which you can annotate a title listing. You’re generally privy to information about a title that your accounts might find useful. For example, because of the public nature of Edelweiss catalogs, many publishers don’t post their print runs in the catalog copy. This information can be quite relevant to your buyers, so you can provide it here. Clicking into the Note field will bring up a space in which you can type your note. You’ll also see tools that allow you to change font size, add bold/italics, color, links, images, etc. Here’s what you’ll see, as well as an example of a truly outstanding example of a quality markup note, which somehow manages to be both concise and informative:
4) Comps: Comps, or Comparable Titles, are a quick way to make your accounts happy. Wisely chosen comp titles will speed up the process of deciding on a buy, especially for those accounts who are Analytics users, as their sales and inventory history will feed right into this tool. This is information they’re going to look up, and if they have to leave Edelweiss to have to look it up in their point-of-sale systems, the amount of time they spend on each title increases quite a bit.
Basic guidelines: Established author? Add their last few titles as comps. Is this for a paperback listing? Include the hardcover as a comp. Re-Issue? Add previous editions as comps. Debut author? Use realistic comps! Adding the biggest selling book of the last few years as a comp is generally wishful thinking at which your accounts will scoff. For better or worse, your accounts will likely let you know if you do this wrong…
The mechanics of it:
Your publisher will, hopefully, include comparable titles in their catalog listings. The comps you include in your markup will be “Highlighted Comps,” or the most relevant. So, if your publisher has chosen a good couple of comps that you’d like to include in your markup, click here:
Find more comps by clicking Find Additional Comps. This will bring up a screen within which you can search for comps and easily add them to your markup.
If another user has added a comp in this way, it will show as a Community Comp. Click on that yellow number to see what that comp is.
If you’d like to add it, just click “+ to Markup,” which is visible when you hover over the cover image:
Note that the view of comp titles changes if you look at no account, or at an account that is not on Analytics:
When you view an Analytics store, the view will look like so:
As mentioned earlier, you’ll be able to quickly see an account’s sales and inventory history for a title, as well as their current stock.