Edelweiss is the place for over 180,000 book professionals to market, sell, discover, and order books. This training page was designed to support publishers who want to put their best foot forward and help their titles stand out to buyers and readers.
This page is structured to meet users where they are: whether or not you have a lot of time to devote to marketing on Edelweiss, there are steps you can take to enhance your title listings and utilize our performance metrics.
Explore our suggestions from Level 1 through Level 3 below!
Enhancing Your Title Listings 101
Easy actions you can take to enhance your title listings and stand out on Edelweiss, including metadata additions, featured title and featured review promotions, and more—no any additional materials or artwork needed.
Utilize the Edelweiss Review Copy Module
Generate buzz and reviews by sharing your titles with the largest audience of book professionals.
Already subscribed? Visit our Review Copy Module Training page for complete how-to's and tips on leveraging your subscription.
Highlight Reviews on Title Listings
Make the most of a great review by highlighting it on a title for everyone to see.
Add Bursts to Title Listings
Want to share a tidbit of attention-grabbing info about a title? Consider using Bursts in your catalogs.
Submit to Edelweiss Book Lists
Take advantage of this impactful opportunity to highlight your titles to booksellers and librarians—for free.
Book a Featured Title
Featured Titles pair perfectly with DRCs but can be used to give any title a boost. Your title will be highlighted at the top of both our Weekly Greeting newsletter and the Review Copies page on Edelweiss.
Book a Featured Review
Target your audience of choice with a Featured Review in an Edelweiss Community Newsletter.
Available communities include the ABA, LibraryReads, and Barnes & Noble.
Subscribe to Edelweiss Newsletters
Subscribing to relevant newsletters is a great way to see how others are advertising and get a feel for your options with Edelweiss.
Enhancing Your Title Listings 102
Have a little extra time to devote to Edelweiss marketing? Grab greater attention from book buyers and readers via title banner inserts, e-blasts, Edelweiss banner ads, and more advanced metadata additions.
Embed a Video on Your Listing
Highlight book trailers, author talks, and more by adding videos to your title listings.
Link Marketing & Educational Collateral
Add supplemental materials such as author letters, sell sheets, and reading guides to support and flesh out your title listings.
Add an Excerpt to Your Listing
Excerpts are a handy option to showcase a book passage to interested readers.
Add a Title Banner Insert
Title Banner Inserts draw attention to a title within a catalog and remain for as long as a title is listed on the site. Plus, you can swap out the artwork to keep the banner current!
Book a Weekly Greeting Banner
Reserve a banner in our Weekly Greeting, which goes out to over 100,000+ users interested in titles in the U.S. trade market.
Learn about the UK Weekly Greeting.
Book a Librarian & Bookseller Newsletter Banner
These monthly newsletters—which include banner placement options—are full of product updates, tips, and other news specific to user type.
Try Community Newsletter Ads
A banner ad in an Edelweiss Community newsletter is effective way of reaching verified ABA members, LibraryReads members, and Barnes & Noble employees.
Send a Dedicated eBlast
Dedicated eBlasts give your publishing house the opportunity to get your message out to the book world in style, targeted to the user list of your choosing
Understanding Title Metrics
Want to know if your marketing efforts are paying off? Wondering what users are doing once they reach your titles? Take advantage of a variety of tools to explore user and account engagement with your titles on Edelweiss.
Access Reporting Data in Ad Center
Track the performance of your newsletter advertising via the Reporting page.
View DRC Download Activity
Discover who has downloaded a review copy, whether a review was submitted, and even export contact information.
Monitor Reviews and Nominations
View and export reviews and nominations that have been submitted for your titles.
Explore Edelweiss360 Engagement Data
Assess the impact of marketing efforts by tracking engagement around your catalogs and titles, plus access lists of potential targets.
Utilize Analytics Cross-Store Data
Stay in tune with sales and stock levels at individual accounts in order to implement data-driven marketing tactics.
Have questions?
Reach out to our marketing team, and someone will be in touch with you soon!